Concrete is as old as the modern world. It was born on the needs of modernity and evolved with the new age. Concrete –as a material- is the answer to all needs of a stable, durable and sustainable construction. However, due to the lack of city planning, “concrete” has been associated with a negative meaning in the daily language for many years. As concrete producers, it is onto us to change this usage of the word. We should mention the benefits of concrete buildings in each and every chance we get. Now, with the emergence of new residential areas surrounded with green lands, ponds and recreational facilities, it is even easier to show how green and people-friendly the concrete is.

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